Instead of focusing on what is happening all around the world at the moment, Emirates has decided to go a different route. They’ve written a brilliant new commercial that asks us Do we Remember?, while focusing on the future.
In the commercial Emirates asks us things such as “do we remember when the schools were closed and our kids tried to learn online”, and “when we first heard the term ‘Social Distancing?’ Of course like all major travel agencies and airlines, Emirates has been hit just as hard by the pandemic. They were shutdown like all of UAE aviation, with the exception of cargo flights. As of April 6th however, the airline has resumed flying to some European destinations such as Brussels, Frankfurt, London, Paris and Zurich. At the moment flights will online be limited to outbound passenger traffic only, in other words getting people back home, but it’s a start.
Emirates new ad is of course the first travel brand to release such a thing, and probably the only one to come out for a while. The minute long ad though is definitely something we all need though, and gives us hope for the future when things can go back to normal. You can watch the entire ad below.